A common and sensible method would be to use the name of your site as the domain name. Like www.writerfind.com is a sensible domain for a site where one can locate writers or www.dictionary.com for an online dictionary. When the purpose of the site is a part of the URL it makes it easy for customers to remember the site and for new browsers to click on it.If the domain name is for an industry then you could think of using a generic name. Select a name that represents one hundred percent the market segment, www.autoinsurance.com would represent to a “T” the auto insurance business.Choose a domain with a.com extension. If that is not available then the alternate should also be a top level domain type.

Short domain name is recommended over a long one just for the sake of easy recollection. However a long domain name can contain more key words and this could be a benefit where search engines are concerned. Research your options carefully. A long name works if it is dead on and meaningful.The golden rules are a domain name should be easy to remember, easy to spell, and easy to pronounce. In other words tongue twisters are out. It must be simple on all counts.Consider all marketing aspects like brand recall. Many profitable enterprises have a domain name that is the brand identity of their business. Examples of successful brands are Hot Mail, Google, Ebay, and Amazon.

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