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A solid website design, built to provide answers, will keep the customer around long enough to plant the hook and reel them in. A good website design starts with the basics: good web standards, a sensible structure, and scannability.One of the most common mistakes with web design is using web standards that confuse customers and therefore, decrease their overall satisfaction with your site.For example, customers expect links to be blue and underlined, or at the very least, change colors when moused over. If they come across a word that is blue and underlined, but is not a link, they will be confused and, perhaps, frustrated. They are more likely to leave your website for one that works smoothly for them. Business - Directory of business/finance/loan/mortgage related partner sites Computers - Directory of computer hardware/software/peripheral related partner sites Internet - Directory of webhosting/webdesign/internet marketing related partner sites Software - Directory of software related partner sites Web Design - Directory of web design/development related partner sites Web Hosting - Directory of web hosting related partner sites Web Promotion - Directory of search engine optimization/internet marketing related partner sites Web Resources - Directory of other web related partner sites Recreation - Directory of travel/hotel/cruise related partner sites Casino - Directory of online gambling/poker/blackjack/roulette related partner sites Health - Directory of online pharmacy/hospital/health related partner sites Shopping - Directory of online shopping/gift related partner sites Miscellaneous - Directory of all other partner sites The structure of the site needs to be catered to the customers' needs, and not to how the company organizes itself on the back end. For example, let's say you sell bubble gum. It may be logical for you to organize your gum in a certain color order for inventory, but on your site, your customers may be expecting the gum to be organized alphabetically by the name of the flavor, or from the lowest price to the highest.Face it. In the end, customers just want the answers. They want to learn about a product, or know the easiest route to purchase a product they seek. They don't want to waste a lot of time reading every word, so they will quickly scan until they find the information they need.
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