Colors can often complement the product or service, or the company’s logo design. Some companies even use a color to brand their service or product, like UPS does with brown. Not my first choice in colors but it appears to be working well for them.Colors can have an impact on mood and cultural significance. Red is a universal color for attention, yellow for caution, and green for approval. But there are exceptions, green hats in China indicate infidelity for a woman. Red implies danger in many cultures. So colors can affect the mood and emotional response of the viewer.

Dark and foreboding colors may deliver a message not intended. Bright and colorful designs on a web site selling a serious product or service (like medical products to treat a terminally ill patient) can definitely show a lack of sympathy and put off potential buyers.Some colors may actually render the words unreadable to some people. Using light yellow or blue type on a white background is hard for many to see, not too mention not very attractive. Black backgrounds with white type certainly have enough contrast, but may miss the boat on creating the appropriate mood or emotion.

© Copyright 2006 OnlineComputerAid.com All Rights Reserved.