Unable to understand what the customer needs. Their buying patterns and techniques. Their habits, lifestyle, expectations etc. This can be mitigated by proactive and focused marketing research.Hiring wrong people. People who have absolutely no idea, how to utilize the internet technology to its maximum use. Ones who come up with crazy ideas which are technologically impossible.Employing net savvy people irrespective of their qualification as long as they are able to do the work and give the company a successful business.

Incapability to predict the competitive situation. What strategies they will introduce in the market? Which new brands they will introduce? What price games they will play? What role will the Government play? Starting a well constructed, well functional eCommerce site is great but totally useless if you can’t market it better than the competitors. Using better marketing strategies which will give you an edge over your competitor. Extensive research into the competitor’s background their way of functioning etc could help you in planning your strategies accordingly.

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