Every now and then an event occurs that changes how the SEO community views the way websites are optimized and structures promotions. The purchase of the rights to the Orion Algorithm by Google and equally important, the interest that both Yahoo! and MSN took in the algorithm as they vied for ownership themselves, marks just such an event.There is much confusion about the Orion algorithm and much secrecy around the specifics.

Most on the web take this to mean the results from Google will be displayed similar to those at Ask.com where you will be able to get a sample of the site and some of it's quality content without having to visit the actual site. The part that most caught my attention however is where he cited the example and noted the additional phrases that would be considered and the impact having this technology will have on the way queries are dealt with.From this standpoint, the Orion Algorithm, in its essence, is a whole new way to score the value of websites that appear on the Internet. Rather than determining the value of a website based on the specific query being entered into the search box, Orion may dig deeper and query related phrases as well.

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