Although the Google sandbox was designed with the primary aim of targeting spam sites, in reality it affects all new websites. The general consensus in seo (search engine optimization) circles is that the Google sandbox algorithm functions to prevent new sites from blasting their way to the top of Google (using whatever means possible) and in effect overtaking quality websites that have been around for years.Google is a non-discriminatory organization--well anyway at least as far as the Google sandbox is concerned--so all and sundry are equally invited to the sandbox party.

As far as Google is concerned not all sandbox invites are equal. Certain factors will determine the length of your stay in the Google sandbox. If the keywords your website is targeting are highly competitive then your website will be quarantined for longer. If you think about it, this approach makes sense. Most spam sites have one goal...to make as much money as quickly as possible. So accordingly the average spam site will target big profit keywords which naturally tend to be more competitive.The purpose of doing these things is that by the time you're released from the Google sandbox, your website will rank much better for those competitive keywords you're targeting and will have better SERP (search engine rank pages) listings than your competitor's site with similar characteristics.

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