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links to other similar sites are another important factor. Keywords have been so abused by some webmasters that links are winning much more relevancy points. Google is said to love them. It might sound strange to suggest that your users should check out your competitors, but they probably know about them anyway.If your competitors have a higher ranking than you, linking to them can often give you a higher relevancyscore with the search engines and the subsequent increase in traffic will make it worth your while.Alternatively, you can link to your own site by creating a subdirectory. This is like building another web page, but the URL will include your keyword. So if you were selling stuffed toys, the new URL would be YourDomain.com/stuffed-toys/stuffed-toys.html. Business - List of business/finance/loan/mortgage resources Computers - List of computer hardware/software/peripheral resources Internet - List of webhosting/webdesign/internet marketing resources Software - List of software resources Web Design - List of web design/development resources Web Hosting - List of web hosting resources Web Promotion - List of search engine optimization/internet marketing resources Web Resources - List of other web resources Recreation - List of travel/hotel/cruise resources Casino - List of online gambling/poker/blackjack/roulette resources Health - List of online pharmacy/hospital/health resources Shopping - List of online shopping/gift resources Miscellaneous - List of all other resources not stated above When you look for people to swap links with, make sure that you don't reduce the quality or content of your own site. You don't want users to click straight through without reading your content; you want them to buy first. One way to stop them from running away too quickly is to create a “Resources Page” and link to that page from your homepage. This doesn't take away from the content on your homepage and the links are just one click away rather than being buried deep within the site, giving value to your partners.Your link partners should be sites your target market will visit. Think about your product and its subject area and brainstorm to determine where people interested in your product might be looking online. For example, if you're trying to sell a book about blackjack strategy, it makes sense that the people visiting online casinos would make great customers. Online casinos then could be good partners. Identify top-ranked, high quality casino sites and find the email address of their webmasters. You can also identify your competitors, see where they trade links and then follow suit.
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