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Start a frequent buyer club. Your loyal customers should be rewarded for patronizing your store. That way, they will give their business to you, and no one else. It might be helpful for you to track the purchase information of your customers, and once they’ve reached a certain threshold, give them a gift certificate or a rebate. Alternatively, you can give them future discounts, or simply a free gift. These ideas can be varied almost endlessly, so get creative and experiment with what works best for you.Use your phone time wisely. There are many ways to use your phone time for advertising purposes. Again, you simply have to be a little creative. For example, when you put your customers on-hold, instead of playing some music, remind them of some of the upcoming events concerning your company. For, example, invite them to a sale. Business - List of business/finance/loan/mortgage resources Computers - List of computer hardware/software/peripheral resources Internet - List of webhosting/webdesign/internet marketing resources Software - List of software resources Web Design - List of web design/development resources Web Hosting - List of web hosting resources Web Promotion - List of search engine optimization/internet marketing resources Web Resources - List of other web resources Recreation - List of travel/hotel/cruise resources Casino - List of online gambling/poker/blackjack/roulette resources Health - List of online pharmacy/hospital/health resources Shopping - List of online shopping/gift resources Miscellaneous - List of all other resources not stated above Give away business cards. This is pretty intuitive, so you really shouldn’t need someone to tell you this. However, a reminder always helps. Business cards are one of the most inexpensive ways you can advertise, so to neglect their use would be pretty foolish. As much as possible, the card should have an attractive design, and it must include all information relevant to your business. Give your business cards to just about everyone that you meet. You never know when your little “gift” will earn you money.Utilize e-mail signatures. Whenever you mail a potential customer, furnish him or her with your complete business information. This helps you to form associations in your prospect’s mind – you want them to remember the business when they think of your name, and vice versa.
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