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The Direct Mail Information Service also offers some other important statistics. Their research shows that the ROI (return on investment) of direct mail is excellent – to generate $14 in sales, one must only spend $1 on direct mail.Other statistics show that direct mail is even more effective for businesses. Managers open 70% of direct mail they receive. The pass 9% of it on to a subordinate or coworker, but respond to or file an amazing 20%! Business - List of business/finance/loan/mortgage resources Computers - List of computer hardware/software/peripheral resources Internet - List of webhosting/webdesign/internet marketing resources Software - List of software resources Web Design - List of web design/development resources Web Hosting - List of web hosting resources Web Promotion - List of search engine optimization/internet marketing resources Web Resources - List of other web resources Recreation - List of travel/hotel/cruise resources Casino - List of online gambling/poker/blackjack/roulette resources Health - List of online pharmacy/hospital/health resources Shopping - List of online shopping/gift resources Miscellaneous - List of all other resources not stated above There are two basic ways to use direct mail – build your own list, or use someone else's list. Building your own list will likely get you the highest quality lists, but is also more expensive and takes longer. Renting a list is often the best way to start.If you decide to build your own direct mailing list, you should come up with a well planned strategy for acquiring contacts for your list, as well as managing your list. Here area few ideas for building your mailing list: add all of your customers, offer a free newsletter, offer drawings for free products, do reverse phone number searches on prospects to find their address.If you plan to rent a list, you can often rent a list from a company that specializes in direct mail marketing.
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